Big businesses all know the importance of high quality photography and branding. That’s why every time you see that McDonalds cheeseburger on TV or a social media ad, it looks perfect. But small businesses and independent self employed professionals and entrepreneurs don’t seem to understand the importance of branding, which is why we’re going to talk about the importance of branding with photography in this article today. Small businesses need corporate brand photography, and entrepreneurs and independent businesses like real estate agents or CEOs need high end portrait photography to look their best on business cards, social media, websites etc. But first let’s talk about what exactly is brand photography.


What is brand photography?


Brand photography consists of professionally produced, high-quality images that represent your business visually and communicate your ideal visual identity. They can include photos of you, your staff, your team, your products, your physical space or anything else that makes your business unique to you.

Maybe you’ve had headshots taken for your social media profile, your website, or even a magazine or brochure. While a beautiful, professional headshot is important, it’s just one part of the branding puzzle. You’ll want a range of consistent well-crafted photos that keep your business looking great across all of your marketing channels, regardless of the medium, materials over time.


Why is it important?


Branded photography is about capturing real moments, authentic emotions, and telling stories. These photos aren’t staged, posed or filtered; they’re genuine. And when done well, they make brands relatable, human, and convey real emotion to your target audience.

In today’s world, while many people are simply taking photos with their iphones,, brand photography is quickly becoming a must-have tool for companies looking to separate from the pack and build real, human to human relationships with customers.

But while many businesses understand the value of branded images, few actually invest the time and resources needed to produce high quality photographs that convey authenticity, emotion, and personality to their target audience. Ans from a marketing perspective, this is really a mistake.


What does it accomplish?


Great photography is about building brand recognition. There’s no one perfect picture of a real estate agen, hotel, or restaurant, because every place and personality is unique. But there are certain elements that make up a typical experience with people and places. A hotel might have a lobby area with a desk where guests check in, a bar, and possibly a pool table. A restaurant might have tables and chairs outside, or maybe a patio. And an agent may have a fun, quirky side.

So, if you want to attract customers, you need to figure out what makes either you or your location stand out and craft those images into something memorable so you can communicate who you are through those images.


How to Use Photography in Branding


Designers are increasingly adding great photographs for branding and storytelling, but there isn’t enough talk about the difference between good versus bad photographic curation and placements. In fact, most of the internet can be divided into text and images, but in the design industry we’ve barely talked about what makes a good photo, and why some photos just don’t belong anywhere.

In this article I’ll cover four things you should know about taking and placing great photos. They’re not hard rules, but rather guidelines to help you make better decisions.

1. Know Your Audience

Before you even start thinking about where to place your image, you need to ask yourself who you want to see this image. What do they care about? What do they like? And, perhaps most importantly, what do they dislike?

The answer to those questions will guide everything else you do. If you’re trying to sell a product, people will only buy it if they think it solves a problem they have. So, before you shoot anything, you need to figure out what your audience cares about.

2. Understand Your Purpose

Once you understand your audience, you need to decide what purpose your photo serves. Is it to tell a story? To convey information? Or, maybe it’s to simply add visual interest?


 Why Brand Photography Will Help You Stand Out


Pictures definitely make a difference. Experts say that when it comes to mobile devices, users spend up to 10 times longer looking at images compared to text. There’s also a lot more information in a photo than text, which is why social media platforms have started to prioritize them. This makes sense because we naturally scan our phones much faster than we do books or magazines.

Experts say that while many businesses are aware of the importance of high quality visuals like branded photography, few know what works best. This is why it’s improtant to work with experts in respective fields. Research suggests that brands that strategically leverage high quality images are more likely to stand above the crowd and separate themselves from the pack.

In addition to being visually appealing, he adds, images must be relevant to the product or service offered. If your image doesn’t match your branding, it won’t be effective.


Why You Should Invest In Branded Photography For Yourself, Brand, or Business


The age of smartphones has ushered in a new era of consumerism and self-expression, where people are now able to take pictures wherever they go. With the advent of social media platforms like Instagram, Snapchat, Facebook, and Twitter, businesses are taking advantage of this trend to capture and promote their products.

However, while consumers enjoy snapping selfies and posting them online, many professionals and companies overlook the importance of investing in high quality, branded photographs. As a matter of fact, one study found that 90% of customers prefer purchasing from brands that offer professionally photographed products.

And why wouldn’t they? A well-lit, crisp photo tells a story about what your product does, how much value it provides, and how trustworthy the brand is. These are important elements that help consumers make decisions regarding whether or not to purchase your product.


Summing It Up

In conclusion, branding is about being unique. It’s about standing out from the crowd. And it’s about creating something original and authentic. It’s not just what you do; it’s how you do it.

Branding isn’t easy. But once you understand the basics, it becomes easier to develop a brand strategy that works for you.

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